Code of Conduct on Images & Messages

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In 2007, Dóchas members adopted a Code of Conduct on Images and Messages. The purpose of this Code is to provide a framework which organisations can refer to when designing and implementing their public communication strategy. KADE has adopted the Code, and it informs all of our communications.

Code of Conduct Guiding Principles

Organisations' choice of images and messages are to be made based on the principles of respect for the dignity of the people concerned; belief in the equality of all people, and acceptance of the need to promote fairness, solidarity & justice.

Where reasonable and practical, within the need to reflect reality, we strive to:

· Choose images and related messages based on values of respect equality, solidarity
  and justice;
 
· Truthfully represent any image or depicted situation both in its immediate and in
  its wider context so as to improve public understanding of the realities and
  complexities of development;

· Avoid images and messages that potentially stereotype, sensationalise or
  discriminate against people, situations or places;
 
· Use images, messages and case studies with the full understanding, participation
  and permission of the subjects (or subjects’ parents/guardian);
 
· Ensure those whose situation is being represented have the opportunity to
  communicate their stories themselves;
 
· Establish and record whether the subjects wish to be named or identifiable and
  always act accordingly;
 
· Conform to the highest standards in relation to human rights and protection of the
  vulnerable people
 
To contact KADE about any aspect of the Code of Conduct, or KADE's implementation of the Code, please email media@kade.ie